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王浩賢先生(Simpson Wong)
經理

對投資期權及沽空擁有豐富實戰經驗。 深入了解各類衍生工具的應用。 歡迎各位來電互相交流心得。
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電視換機潮仍持續 創維(751.HK)市場佔有率穩步提升

Tuesday, July 12, 2016 Views3485

創維數碼(751.HK)是中國大型電視製造商,由於消費者對電視機的要求不斷提高,由LED平板電視發展至目前的4K智能電視,令換機潮仍得以持續。公司將重點推廣大熒幕超高清電視及高毛利的智能電視產品,實行產品多元化及智能化方向的發展。預期高毛利產品佔比會再進一步上升,令整體毛利率及盈利上升。
 
 
海外市場方面,將會通過國際化開拓公司的產品去提升在海外市場的佔有率。公司將繼續積極建立銷售團隊及生產組裝工廠,目標在明年完成整個海外生產安排。而去年成功收購德國美茲電視業務後,已實行雙品牌策略,將旗下產品將一併向歐洲市場推廣,這將有助令海外市場銷售佔比上升。
 
 
估值水平﹕預測PE:7.8倍,PB:1.2,股息率3.8%,估值合理。
 
 
技術分析及買賣策略: 突破$5.50阻力後,進一步測試$6.50(2015年第4季阻力),現正高位整固中,可待突破$6.5阻力(成交量亦需配合下)後追入,目標價$7.50,跌穿$6.40收市止蝕。
 
 
註:本人王浩賢為證監會持牌人士。截至本評論文章發表日止,本人及/或其有聯繫者並無持有全部提及之証券的所有相關財務權益。
This report is produced and is being distributed in Hong Kong by Phillip Securities Group with the Securities and Futures Commission (“SFC”) licence under Phillip Securities (HK) LTD and/ or Phillip Commodities (HK) LTD (“Phillip”). Information contained herein is based on sources that Phillip believed to be accurate. Phillip does not bear responsibility for any loss occasioned by reliance placed upon the contents hereof. The information is for informative purposes only and is not intended to or create/induce the creation of any binding legal relations. The information provided do not constitute investment advice, solicitation, purchase or sell any investment product(s). Investments are subject to investment risks including possible loss of the principal amount invested. You should refer to your Financial Advisor for investment advice based on your investment experience, financial situation, any of your particular needs and risk preference. For details of different product's risks, please visit the Risk Disclosures Statement on http://www.phillip.com.hk. Phillip (or employees) may have positions/ interests in relevant investment products. Phillip (or one of its affiliates) may from time to time provide services for, or solicit services or other business from, any company mentioned in this report. The above information is owned by Phillip and protected by copyright and intellectual property Laws. It may not be reproduced, distributed or published for any purpose without prior written consent from Phillip.
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