Research Report


茹斐小姐(Gray Ru)

畢業於香港理工大學,持有金融碩士學位,主修投資管理。擅長以行業前景及公司基本面進行分析,主要從事科技、媒體和通信 (TMT) 及文化教育板塊研究。

Graduated from The Hong Kong Polytechnic University, Master of Finance major in Investment Management. Good at fundamental analysis and combining with industry prospects. Focusing on the Technology, Media and Telecommunication (TMT) and Education sectors.

Phone: 2277 6514  
Email Enquiry For Research Report and Business enquiry

Kingsoft (3888.HK) - 2019Q3 in-line; Cloud services plans to spin-off and separate listing

Friday, December 06, 2019 Views2562
Recommendation on  6 December 2019
Recommendation Buy
Price on Recommendation Date $17.600
Target Price $23.860

Investment Summary

Kingsoft's overall performance in 2019Q3 was better than expected. The online game business meets expectations; the increase in corporate cloud revenue drives the rapid growth of cloud services business; the enhanced user engagement and increased paid users promotes the strong growth from value-added services revunue of WPS Office personal edition.

Result update

Kingsoft announced its 2019Q3 results on November 13th: revenue for the third quarter of 2019 increased 32% year-on-year and 8% quarter-on-quarter to RMB2,022.9 million (RMB, the same below). Gross profit increased 18% year-on-year and 15% quarter-on-quarter to RMB822.9 million. Gross profit margin decreased by four percentage points year-onyear and increased by three percentage points quarter-on-quarter to 41%. The year-on-year decrease of the gross profit margin was largely due to our change in sales mix. The quarter-on-quarter increase of gross profit margin mainly reflected improved operating efficiency of cloud business. Profit attributable to owners of the parent was RMB36.1 million for the three months ended 30 September 2019.

Online games:New games launch next year, performance is expected to recover

Revenue from Online games for Q3 was 664 million yuan, a year-on-year decrease of 2%. The year-on-year decrease in revenue was mainly reflected decreased revenue from existing games, partially offset by the revenue contribution from newly released mobile games this year. JX Online III PC game will be updated at the end of the year. A new mobile game Double Life World (雙生視界) was launched in Japan and the domestic version of the game will be released in the near future. In addition, the company also has three new mobile games in stock and is expected to go online in 2020. With the update of old games and the promotion of mobile game diversified product strategies, the game business is expected to recover in 2020.

Cloud services: maintain rapid growth, Q3 gross margin turned positive

Revenue from the cloud services for the third quarter of 2019 increased 62% year-on-year and 6% quarter-on-quarter to RMB976.3 million. The rapid year-on-year increase was mainly driven by an increase of customer usage from mobile video sector and increased revenue from enterprise cloud. Meanwhile, Q3 cloud business gross margin turned positive. At present, cloud services continues to expand its field of game cloud, government cloud, financial cloud and others. It is believed that the cloud business can still maintain rapid growth, and it is not difficult to meet management's 70% growth guidance for the whole year. The company issued an announcement on November 14 that the company is considering a possible spin-off and separate listing of Kingsoft Cloud Holdings Limited , but did not announce any further information.

Office software: Strong growth of member value-added services and has been listed on Sci-Tech board

Revenue from the office software and services and others for the third quarter of 2019 increased 50% year-on-year and decreased 1% quarter-on-quarter to RMB383.1 million. The year-on-year increase was mainly due to strong growth from value-added services of WPS Office personal edition. WPS` user engagement and the paid users continue to rise. The number of paid users for Q3 increased by 120% year-on-year, and it is expected to record a growth of 40% for the whole year. WPS has also officially released an international version for overseas markets. In addition, Office software further explored the government and enterprise user market, and the domestic licensed software business is expected to record a strong improvement.

Office software was officially listed on the Sci-Tech board on November 18. Kingsoft held 52.71% share of Office software after the listing.


We forecast the company's revenue for 2019/2020 to be 7.82 billion yuan / 1.06 billion yuan and adjusted net profit to be -1.44 billion yuan / 1.887 billion yuan. We adopted sum of the parts valuation by dividing the business into three parts: 1) Online games (P/E), 2) Cloud business (P/S), and 3) Office software (P/E). Due to the weak performance of the online game business, it is given a P / E ratio of 10x; the prospect of WPS is optimistic, given a P / E ratio of 35 times; and the cloud business is given a 5 times price-to-sales ratio. The SOTP target price is HKD 23.86, 35.6% higher than the current price. We remain “Buy” rating. (Current price as of December 4, 2019)


1. Tighter regulation

2. Respond of new mobile games less than expected

3. Fierce competition in cloud business


Click Here for PDF format...

This report is produced and is being distributed in Hong Kong by Phillip Securities Group with the Securities and Futures Commission (“SFC”) licence under Phillip Securities (HK) LTD and/ or Phillip Commodities (HK) LTD (“Phillip”). Information contained herein is based on sources that Phillip believed to be accurate. Phillip does not bear responsibility for any loss occasioned by reliance placed upon the contents hereof. The information is for informative purposes only and is not intended to or create/induce the creation of any binding legal relations. The information provided do not constitute investment advice, solicitation, purchase or sell any investment product(s). Investments are subject to investment risks including possible loss of the principal amount invested. You should refer to your Financial Advisor for investment advice based on your investment experience, financial situation, any of your particular needs and risk preference. For details of different product's risks, please visit the Risk Disclosures Statement on Phillip (or employees) may have positions/ interests in relevant investment products. Phillip (or one of its affiliates) may from time to time provide services for, or solicit services or other business from, any company mentioned in this report. The above information is owned by Phillip and protected by copyright and intellectual property Laws. It may not be reproduced, distributed or published for any purpose without prior written consent from Phillip.
Top of Page
Contact Us
Please contact your account executive or call us now.
Research Department
Tel : (852) 2277 6846
Fax : (852) 2277 6565
Email :

Enquiry & Support
The Complaint Procedures
Louis Talk
Investor Notes
Free Subscribe
Contact Us