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昔日報告:
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國家政策支持體育行業 具備品牌的本土體育用品股料受惠

國家政策支持中國體育行業的發展,繼國務院總理李克強在國務院常務會議上,確定進一步促進體育健身和體育消費的措施後, 國務院辦公廳近日印發《體育強國建設綱要》提出一系列的戰略任務,2035年目標成為國民經濟支柱性產業,經常參與體育鍛煉人數比例達45%以上,2050年成為體育強國,人民身體素養和健康水平、體育綜合實力和國際影響力居於世界前列。

《綱要》並提出加快發展體育産業,培育經濟發展新動能,包括打造一批具有國際競爭力的知名體育企業和具有國際影響力的自主體育品牌,支持優勢企業、優勢品牌和優勢項目“走出去”。同時,擴大體育消費,廣泛開展群眾性體育活動,增強體育消費粘性,豐富節假日體育賽事供給,激發大眾體育消費需求。拓展體育健身、體育觀賽、體育培訓、體育旅遊等消費新空間,促進健身休閒、競賽表演産業發展。

多個在本港上市內地體育用品中,我們推薦估值較為便宜的特步(1368)。其為繼安踏及李寧後中國第三大本土體育用品品牌,相較於競爭對手,特步注重專業跑步,致力成為「中國跑手的首選品牌」,品牌形象清晰。2018年以10%至20%的市場份額,蟬聯北京、上海、廣州及廈門舉行的國際級別馬拉松中所有國內品牌第一,全球體育品牌第四。

撰稿: 顧慧宇研究分析員
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