Research Report


王彥囡小姐(Wang Yannan)


Graduated from the University of Science and Technology of China with a Master`s degree in Management and major in Financial accounting and Economics throughout her academic study.Currently Covering Environmental Protection and New Energy sectors as an analyst in Phillip Securities and focus on the macro policy,industry and fundamentals to explore the investment value.

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MAPLELEAF EDU (1317.HK) - Accelerating the School's Expansion with Asset-light Mode

Thursday, February 08, 2018 Views2274
Recommendation on  8 February 2018
Recommendation Accumulate
Price on Recommendation Date $9.510
Target Price $11.300

Summary of Investment

- Benefiting from educational consumption upgrading, there is large room for increase of the number of students and tuition;

- The asset-light mode is accelerating the school's expansion, making it ranking top in the international education industry;

Investment Rating

There is still huge room for rise of the continuous increase of the number of enrolled students and tuition brought by educational consumption upgrading, providing the result growth with a strong driving force. Moreover, share allotment financing will accelerate the school expansion of the Company around the globe, resulting in share dilution. But the influence will be small. We expect the net profit of the Company in year 2018-2019 attributable to the parent company will be RMB515 million and RMB652 million, respectively, equivalent to EPS of RMB0.35/share, RMB0.44/share, respectively, and PE of 22/17times, respectively. Target price 11.3HKD and rating Accumulate is given. (Closing price as at 5 Feb 2018)

Accelerating the School's Expansion with The Asset-light Mode

In fiscal year 2017, the number of students enrolled in the Company reached 26,088, a year-on-year increase of 6,754 (+34.9%), higher than the target number of students of the school year formulated in the Fifth Five-year Plan. As at October 15, 2017, the number further rose to 28,111, a year-on-year increase of 36.5%. In fiscal year 2017, the Company expanded at an obviously accelerated speed: A total of 14 schools were increased, leading to a total of 8,620 to 38,660 increased students, and the integral use rate increased 3.1pct to 67.5%. Specifically, 4 junior middle schools and 4 primary schools were increased, leading to some increase of the proportions of the numbers of students in the junior middle schools and primary schools. The Company expected that the total number of 40,000 enrolled students could be recorded at the end of school year 2019/2020, under the guidance of the "endogenous + extensional" strategy, the Company's school scale and result growth over the next few years are promising, as we expect continually.

The Profit has Greatly Increased by More than 30% Year on Year

Based on the annual report as of August 31, 2017, Maple Leaf Educational recorded a revenue of RMB1,083 million, up by 30.5% yoy, a gross profit of RMB539 million, up by 34.4% yoy and an adjusted net profit of RMB414 million, up by 34.5% yoy, equivalent to an EPS of RMB0.3063 (+32.5%). The proposed final dividend was RMB0.072. A total of RMB0.125 including the interim dividend paid out throughout the year, equivalent to a dividend payout ratio of 40.8%.

Tuition Revenue Accounts for 80%, Being the Major Source of Revenue

The revenue from tuition and boarding fee amounted to RMB878 million, up by 26.3% yoy, mainly due to the increase of the number of enrolled students and tuition. Specifically, the tuition of senior middle school has decreased to some extent, accounting for 43.2%; the proportions of the tuition of junior middle school and primary school has increased to some extent, accounting for 15.1% and 17.5%, respectively; the tuition of the kindergarten and foreign students accounts for 3.3% and 1.9%, respectively. In addition to tuition, other revenues also have been rising rapidly, up by 52.3% to RMB206 million yoy, mainly due to the increase of school uniforms and other services provided.

The Expense Ratio Decreases, and the Profitability Improves Year on Year

The sales expense and overhead expense ratios have decreased by 0.45pct and 0.51pct, respectively, reflecting that the Company has a strong expense management and control ability. Benefiting from the rise of the school utilization rate and tuition, the gross margin has risen by 1.4pct to 49.8% year on year, and the net margin has increased by 0.64pct to 37.57% year on year. This signals that the Company's operational efficiency and profitability has been improving. Besides, operation under the asset-light mode has led to good financial performance of the Company. The current operating cash flow is RMB699 million, up by 31.1% yoy, and the book capital is RMB1,649 million, up by 33.2% yoy.

Continuous Acquisition is Accelerating Expansion

The Company acquired 55% of the stock right of Eastern Shenzhen International Academy at the cost of RMB89.04 million on December 14. It was the first time that the Company occupied the markets in Guangdong and Shenzhen, possibly providing a good chance and demonstration for the later expansion in other first-tier cities. Moreover, the Company acquired 100% of the stock rights of Mekesure Frontier, Meiwen Frontier, Ivy Frontier, Meihua Frontier, Meicheng Frontier, respectively, at a cost of RMB0.15 billion on January 25, obtaining the operating rights of 3 schools, 1 kindergarten and 1 adolescent training center. It is expected that the acquisition will facilitate the Company's business expansion in Hainan Province as well as enhancement of overall result and profitability and consolidate its leading position in the educational industry.

Placement Financing Facilitates Overseas Expansion

The Company has placed 0.11 billion of shares at the price of HKD9.1, a discount of about 7.8% compared with HKD9.8 of January 11, 2018. The number of placed shares accounts for 7.97% of capital stock issued and 7.38% of the total number of shares issued. HKD989 million obtained will be used to support multiple potential overseas acquisition matters. As we see it, this financing will accelerate the Company's global business expansion, bringing more room for follow-up business development.

Risk Warnings

Risk of fluctuations in policy;

Overseas expansion below expectations.

Result growth below expectations;

Damage to school brand and reputation;


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Information contained herein is based on data obtained from recognized statistical services, issuer reports or communications, or other sources believed to be reliable. However, we do not verify such information. We do not guarantee its accuracy or completeness, nor do we take responsibility for any loss occasioned by reliance placed upon the contents hereof. Any statements nonfactual in nature constitute only current opinions, which are subject to change. Phillip Securities (HK) Ltd (or one of its affiliates) or their officers, directors, analysts, or employees may have positions in securities or commodities referred to herein, and may, as principal or agent, buy and sell such securities or commodities. An employee, analyst, officer, or a director of Phillip Securities (HK) Ltd, or its affiliates, may serve as a director for companies mentioned in this report. Neither the information nor opinion expressed in this report shall constitute a solicitation to buy or sell any securities. There may be instances when fundamental, technical, and quantitative opinions may not be in concert. This firm (or one of its affiliates) may from time to time perform investment banking or other services for, or solicit investment banking or other business from, any company mentioned in this report.
There are risks inherent in international investments, which may make such investments unsuitable for certain clients. These include, for example, economic, political, currency exchange rate fluctuations, and limited availability of information on international securities. We recommend that you obtain the advice of your Financial Advisor regarding this or other investment in order to conform to your financial resources and risk preference
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