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中國放寬跨境電商政策,關注政策受惠股

國務院剛公佈了自明年1月1日起,延續實施跨境電商零售進口現行監管政策,對跨境電商售進口商品不執行首次進口許可批件註冊或備案要求,而按個人自用進境物品監管,這顯示整體政策方向有進一步放鬆。

國務院並公佈將擴大享受優惠政策商品範圍,新增63個稅目商品,並將單次交易限值由2000元提至5000元人民幣(下同),年度交易限值由每人每年2萬元提至2.6萬元;並將適用範圍由之前的杭州等15個城市,再擴大到北京、瀋陽及南京等22個新設跨境電商綜合實驗區城市;

我們推薦H&H國際(1112),預計其較為依賴跨境電商的Swisse品牌業務,將能受惠於新政策。第三季整體收入按年升27.3%至27.45億元人民幣(下同),首三季則按年升28.2%至73.26億元。當中包含Swisse的成人保健品業務按年增40.8%,高於首三季的29.3%(經貨幣調整為36.6%),增長加速原因包括公司提升產品供應量以滿足市場需求,以及中國市場需求強勁。

撰稿: 顧慧宇研究分析員
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